Trovata clothing mixes fashion and fiction
This past spring I found my new favorite men’s clothing line, Trovata.
I was first drawn to the cut and color of my first piece. But upon finding this letter stitched inside my shirt, I fell in love with the line. Each season brings a new line of clothing combined with a new fictional story which is literally woven into the clothing (more information in the links that follow).
I was able to obtain two additional pieces this past spring (my lucky B-Day shirt and a great T-shirt). Both of these shirts get comments on a regular basis. Check out the details in my B-Day shirt. In the t-shirt which reads “Archaeology – Dig it”, I have had Archaeology graduates stop me to discuss rocks (yeah, I like rocks too…) and outside the PCC a woman laughed and yelled at me across the parking lot that ‘Ross’ on Friends would have loved that shirt (yeah, he was a real person…).
This past week I also grabbed me a new corduroy jacket. I love this stuff. Their spring 2007 line has just been announced and looks to be quite fun.
The Southern California company is only a few years old, but is making quite a name for itself. Last fall it won the CFDA/Vogue Fashion Fund top prize in New York.
New York magazine covers the Spring 2007 Fashion Week and has more on the label here.
Stephanie Rogers has a great post about the history of Trovata here and she gives a nod to a brief PSFK post.
In Seattle, Trovata clothing can be had at Barney’s downtown and Blackbird in Ballard. I like both stores, but really have to encourage everyone to check out Blackbird. It is a great store. Outside of Seattle check out Revolve Clothing online.
